As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan for your sales and marketing efforts in 201... Read more
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves). Want to sell something familiar — maybe a d... Read more
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just... Read more
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just... Read more
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?” from wait staff. “No problem” instead of “... Read more
If you constantly find yourself encouraging staff members to get out from behind the checkout counter and onto the sales floor, Tim Huckabee of FloralStrategies has some advice for you in th... Read more
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is thinking about redesigning her living room... Read more
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your sales staff has time to catch up. Or, Mr.... Read more
Hopefully, most of the Mother’s Day feedback you receive this week and next falls into the kudos category, but for the occasional slip-up, train your staff to own up quickly and erase this f... Read more
