Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply what could be better. Floral finance wiz Der... Read more
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have you witnessed any exchanges between one of y... Read more
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned query is a dud, according to Bob Phibbs,... Read more
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics, according to Colleen Francis, of the Eye On... Read more
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certain... Read more
There’s been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with a lot of customers. Julie Markert,... Read more
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less patience. Yet that’s what’s happening... Read more
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention... Read more
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft launch” of its new site, which is mobile res... Read more