Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A 2022 study... Read more
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during... Read more
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your email’s subject line fails to catch your audie... Read more
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists provides downloadable materials for members to... Read more
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more
Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer S... Read more
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of whimsy. For the past several years Dannhauser, o... Read more
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already shopping with you. (In fact, some experts argue... Read more
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering today: How do I turn all of this goodwill and... Read more
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live — which allows Facebook users to stream r... Read more
