If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a store and more like a chic living room. T... Read more
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned market... Read more
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already familiar with your brand, people who visited y... Read more
We’ve all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the hyperbole scale that only the most gull... Read more