By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand information is priceless — you cannot continue to... Read more
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First Lady’s Luncheon, held May 12, honors the First... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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