On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of Ame... Read more
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American Florists’ holiday “gut check” survey. Around 49 pe... Read more
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among th... Read more
