Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make your deliv... Read more
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save money. Last week, progressive retailers ga... Read more
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new course on the Society of American Florists... Read more
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to h... Read more
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But y... Read more
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet the sales surge at holidays, offset shorta... Read more
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in the September/October issue of Floral Manage... Read more
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One piece of the puzzle often taken for grant... Read more
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future flower purchases. “The birthday bouquet he ha... Read more
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes you competitive with online companies. It’... Read more