This week, the House Committee on Transportation & Infrastructure held a hearing entitled “The Cost of Doing Nothing: Why Investing in Our Nation’s Infrastructure Cannot Wait.” The heari... Read more
Major floral holidays come with myriad challenges for retail florists: Higher volume means more potential sales, of course, but also more costs. Delivery is one area that, when not handled p... Read more
Want to close the (profitability) gap between your shop and the customer’s front door? When you turn delivery into a profit center, you can. All it takes? Some strategy, planning and k... Read more
UPS ramped up its global logistics network to deliver an estimated 88 million flowers in time for Valentine’s Day this year. According to a company release, UPS will handle more than 8 milli... Read more
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits for even short-term gigs. To stay ahead o... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’ new “Happiness Delivered” shareable Facebook... Read more
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment information and then — balks when he sees... Read more
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more
When it was time to replace an older vehicle, Susan Palazzo and her daughter, Nicole Palazzo, of City Line Florist remembered the Society of American Florists has a business service discount... Read more