Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design Competition at the Society of American Florists’ ann... Read more
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new course, Creating Recipes for Success, on the So... Read more
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily grind and put their creativity to the test.... Read more
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and creative director of The Picket Fence in Chamberl... Read more
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra su... Read more
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the latest issue of Floral Management, contribu... Read more
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But y... Read more
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when the Society of American Florists instituted... Read more
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a blockbuster wedding season in store, you and your s... Read more
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple effects have succeeded, in part, by focus... Read more
