Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry expert Jody McLeod, AIFD, NCCPF of Annie V’s... Read more
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the venerable design firm unveiled its new pick, “Ultr... Read more
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an emoji-themed design class — to hammer home the messa... Read more
