Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for supply chain challenges. At Capitol Hill Fl... Read more
At Kittelberger Florist & Gifts in Pittsford, New York, the clientele appreciates contemporary design styles, with a nod to tradition. A three-piece arrangement featured in the October i... Read more
Seven months into the pandemic, and it’s fair to say that Zoom fatigue is real and staff morale could use an infusion of something more than just a virtual happy hour. Enter two creative New... Read more
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate installations that tested their imagination, mechan... Read more
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into large-scale floral design. Two of the sho... Read more
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such as family members, as well as limited reso... Read more
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their creativity and show customers something unexpected.... Read more
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future flower purchases. “The birthday bouquet he ha... Read more
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania Trump welcomed photographers Monday as sh... Read more
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international following is turning a popular city park in South... Read more
