Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the ha... Read more
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues that affect your business every day. They... Read more
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a florist with much of her style inspiration. “Flo... Read more
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of the Society of American Florists’ 1-Day Pro... Read more
Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
The word “inspirational” is operative — but participants at this year’s Florabundance Inspirational Design Days, staged annually in Santa Barbara, California, came away not only inspired but... Read more
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of art. Several months ago, Jackie Levine, mana... Read more
Bart Hassam, an esteemed designer from Brisbane, Australia, was named the 2019 FTD World Cup Champion on Sunday, March 3, at the conclusion of one of the world’s most prestigious floral desi... Read more
Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of tools and techniques that help you save ti... Read more
