Florists are always looking for ways to increase sales as the solution to their financial problems; however, if underlying processes are not running efficiently, then greater sales may just... Read more
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual convention features a whole lot of eye ca... Read more
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition Oct. 5 in Portland, Oregon. Fifteen high scho... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and inspiration during “Age-Appropriate Allure:... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, ow... Read more
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering right now and wondering if spring will eve... Read more
At weddings consultations, first impressions are everything. If you want the bride to sign on the dotted line, you need her to feel relaxed, inspired and completely comfortable with your des... Read more
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engag... Read more
