More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and improve interior spaces. American Spa, whose w... Read more
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight customers at her shop, Department of Floristry... Read more
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides t... Read more
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These are just some of the new flower innovatio... Read more
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in Indiatlantic, Florida, knows firsthand parents... Read more
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of Floral Management!) “Millennials prefer s... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community celebrities — a localized version of ABC’s “Da... Read more
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society of American Florists on Saturday, Septemb... Read more
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for the Society of American Florists’ 1-Day P... Read more
