Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing gurus shared best practices to create com... Read more
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content, according to two findings, mastering digital... Read more
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But she doesn’t do it alone. Not only does she h... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, JackThreads... Read more
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country, this year’s very COVID Christmas means re... Read more
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily presence on social media — sharing heartf... Read more
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert an... Read more
As you and your team plan for the fall holidays during the (relative) summer slowdown, you may be brainstorming ways to drive more traffic to your website. Should you hire an outside party t... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more