Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on digital strategies to convert online customers,... Read more
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the day. Is yours reaching its potential? In the... Read more
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of social media platforms. The volume can be q... Read more
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by i... Read more
