We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your sales staff has time to catch up. Or, Mr.... Read more
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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