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Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more than two-thirds said they are “optimistic”... Read more
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight perc... Read more
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the macro level, have good reason to be cautiously... Read more