The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others (59 percent) and themselves (54 percent) wit... Read more
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society of American Florists’ recent Economic Out... Read more
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight perc... Read more
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a new White House Conference on Small Busines... Read more
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs outside of any business owner’s control. (Hello... Read more