How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling w... Read more
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on S... Read more
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
Members Save 10% on Crystal Media’s Live Facebook Training Program
Having a hard time keeping up with Facebook? You’re not alone. That’s why the Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and the o... Read more
Two longtime members of the Society of American Florists have been recognized by an international agency for their sustainability efforts. During Cultivate ’17, the trade show and education... Read more
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral Designers (AIFD)’s Symposium “X.” The annual event... Read more
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist set... Read more
Free WebBlast on ‘The Economic Effects of Trumponomics’
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, ev... Read more
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among the dozens of A-listers who’ve walked the re... Read more
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers a... Read more