Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members w... Read more
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Fl... Read more
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last time SAF surveyed retail members about Eas... Read more
What do other floral professionals expect for Mother’s Day sales? How is the product supply and prices? Which floral arrangements should retailers feature on their websites? Find out... Read more
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the Philadelphia edge city of Mt. Laurel, New Jersey.... Read more
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shif... Read more
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part. The... Read more
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into an 8-hour program, along with a Supplier S... Read more
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you and others? Each year, Professional Floral C... Read more