The Society of American Florists will honor three professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on... Read more
Watch Fiscal Forecasting for a Fickle Economy
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser... Read more
Free WebBlast on Fiscal Forecasting for a Fickle Economy
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser... Read more
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that: They’re giving customers services and products... Read more
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts from SAF’s Professional Floral Communicators... Read more
The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the public about the role of biotechnology in ag... Read more
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The... Read more
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in Cincinnati — and went home with a slew of new... Read more
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more