Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she i... Read more
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next ge... Read more
Brian Wheat, AAF, PFCI, knows it is going to be tough to have three of his employees away from his flower and garden center business for a few days while they attend the Society of American... Read more
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral bu... Read more
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow flowers from the tarmac at Miami Internation... Read more
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual convention offers more than 20 educational sessio... Read more
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all toget... Read more
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to learning how to evolve her e-commerce opera... Read more
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw registration open for SAF Orlando 2021, she... Read more