Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for December holidays — and feeling optimistic abou... Read more
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate installations that tested their imagination, mechan... Read more
Full Calendar? Flexible Options Available for SAF Reinvention Summit
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You wo... Read more
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day e... Read more
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following the rules correctly, to make certain your... Read more
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members navigate the new landscape created by the glob... Read more
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite Your Business series, the Society of Amer... Read more
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFC... Read more
Creating and maintaining a reliable workforce is a major challenge with which floral industry pros from all segments are wrestling: A recent Society of American Florists economic survey foun... Read more