If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you brushed off the overeager salesperson bec... Read more
Chris and Jonny Palliser, second-generation managers of Scotts Flowers in New York City, will soon head north to Cambridge, Massachusetts, for the latest round of the Society of American Flo... Read more
Following a boot-scootin’ good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to Boston on Sunday, March 31 — where it... Read more
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come Feb. 13 and Feb. 14. What can you do to p... Read more
It’s the final, year-end push, and you’re trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can you keep the energy up in your... Read more
Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be forgiven if they decided to burrow in, keep thei... Read more
Does the idea of learning new skills make you feel a little uncomfortable? You’re not alone. In fact, a 2015 study from Chapman University found that new technology is the No. 2 fear f... Read more
The tightest job market in recent memory. Continued consolidation of retail florists. An ongoing need for industry-specific education and hard data. These are just some of the challenges and... Read more
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition Oct. 5 in Portland, Oregon. Fifteen high scho... Read more