The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on topics such as attracting talent, digital mar... Read more
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do thes... Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the warmth of the desert sun — but their thoug... Read more
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year. One challenge all retailers need to overco... Read more
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of the new pass-through rates established un... Read more
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and inspiration during “Age-Appropriate Allure:... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the Bill Doran Company, the Green Bay event cover... Read more
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover tech problems, social media questions, te... Read more