A cheeky marketing campaign specifically created to generate raves and groans — and nothing in between — has already reached 334 million consumers and generated lots of (free) press coverage... Read more
Consider the following scenario: You connect online with the manager of an exclusive wedding venue and then quickly add her to your shop mailing list. Within a few days, she’s receivin... Read more
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a professional photo of a chic young woman wea... Read more
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers consistently rank it as the single most effect... Read more
That’s curiosity, urgency, relevancy, value and emotion. It’s a system Alex Williams, vice president and creative director of Trendline Interactive, came up with to get more customers openin... Read more
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a concerted effort to revamp the shop’s e-... Read more
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when spurred by a discount in an email receipt. “Wi... Read more
