British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers. Citing Society of American Florists’ research... Read more
A touching vintage photo and enclosure card, shared on social media, is showing people the emotional value of a gift of flowers and giving a subtle nod to the longevity of a Bakersville, Cal... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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