Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves... Read more
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct... Read more
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success, garnering participation from industry memb... Read more
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract positive publicity for their Petal It Forward e... Read more
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they’d prefer to spend money on an experience than a product,... Read more
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention. Next Gen L... Read more
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challen... Read more
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week. “The influx of work has led to double and... Read more
Save the Date for SAF’s 2023 Events
The Society of American Florists has a full slate of events for 2023 that will help you learn, prosper and connect! The 2023 events include: Virtual Events Virtual Idea Exchange: These infor... Read more