Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members w... Read more
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Fl... Read more
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last time SAF surveyed retail members about Eas... Read more
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s Flowers will host “Bubbles, Scrubs and Backr... Read more
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shif... Read more
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part. The... Read more
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth generation florist, Daluga grew up in her... Read more
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into an 8-hour program, along with a Supplier S... Read more
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides quickly get overwhelmed with handshakes, s... Read more
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you offer. Those are two of the practical tips... Read more