While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading professionals in September — and the dead... Read more
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in the spotlight as an inductee to the Ameri... Read more
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American Florists’ 37th Annual Congressional Action Days... Read more
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more
“Let’s Make Democracy Personal Again” is the floral industry’s call to action for the Society of American Florists’ 37th Annual Congressional Action Days (CAD), March 13-14 in Washington, D.... Read more
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016,... Read more
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event florals as well as illustrate how flowers a... Read more
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It... Read more
When SAF Maui 2016 kicks off today, the gathering will include about 85 first-time attendees to the Society of American Florists’ annual convention. These first-timers represent a diverse c... Read more
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It Forward event. SAF has assembled a number of ke... Read more