Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition that’s sure to put their best skills to the tes... Read more
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, “Petal It Forward.” On October 19, SAF... Read more
Missing Your Motivational Mojo? Find it at SAF Maui 2016
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger sales? Sales and customer service ace Tim Hucka... Read more
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the best flowers and unique plants on the marke... Read more
Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International (PFCI) take the Premier Products Showcase to... Read more
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of... Read more
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointin... Read more
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts from SAF’s Professional Floral Communicators... Read more
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational session, “Generate Buzz Through Creative... Read more
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The... Read more