Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in Cincinnati — and went home with a slew of new... Read more
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its attention to another show-stopping, convention-buc... Read more
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more
Many weddings today are a multi-vendor operation — with bands (even marching bands), photo booths, tattoo artists — joining the party and fighting for their share of the budget. Gone are the... Read more
Not happy with the percentage of brides saying ‘I Do’? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it’s simpler than most realize. Waits closes 90... Read more
How do you woo the newly engaged? Gorgeous photos are just one part of the equation; expertise and enthusiasm can help seal the deal. Get inspired by visiting the SAF Resource Center. There,... Read more