The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen conference for members of the industry wh... Read more
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first postponed and ultimately cancelled due to COVID-1... Read more
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the shifts in... Read more
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Close to 500 growers, importers, manufacturers and wholes... Read more
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
With many weddings and events on hold, many event florists are struggling to find a path forward. Floral Management columnist and longtime florist Heather Waits has a suggestion: Use this ti... Read more
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day e... Read more
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following the rules correctly, to make certain your... Read more
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members navigate the new landscape created by the glob... Read more
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite Your Business series, the Society of Amer... Read more