Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top political news of the day. The dinner, he... Read more
Does the idea of learning new skills make you feel a little uncomfortable? You’re not alone. In fact, a 2015 study from Chapman University found that new technology is the No. 2 fear f... Read more
Mayesh Wholesale Florist took a trip down memory lane throughout October in honor of the company’s 40th anniversary. Mayesh celebrated with several 70s-inspired activities. Customers partici... Read more
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is seeking active FTD Member Florists with ex... Read more
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in Edmond, Oklahoma, came up with a fun concep... Read more
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual convention features a whole lot of eye ca... Read more
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition Oct. 5 in Portland, Oregon. Fifteen high scho... Read more
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do thes... Read more
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral industry and outside areas during SAF Palm... Read more
By Christy O’Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October, she had no idea she was about to get... Read more