As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24.... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 9 at SAF... Read more
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and inspiration during “Age-Appropriate Allure:... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the Bill Doran Company, the Green Bay event cover... Read more
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover tech problems, social media questions, te... Read more
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florist... Read more
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that... Read more
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of wedding work seemed unnecessarily cumbersom... Read more