If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Br... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to b... Read more
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the range of what she can do, the owner of Iri... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming up with creative, clever and over-the-top... Read more
Stories from Capitol Hill: SAF Members Meet, Greet and Educate Lawmakers
Congressman Bob Goodlatte (R-Virginia-6) does not represent Mike Mooney. In fact, Goodlatte, the chairman of the House Judiciary Committee, represents a district some 2,500 miles from Mooney... Read more
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system: prepping and packaging hard goods before... Read more
The show must go on. Despite a nor’easter that pummeled Philly and neighboring towns in snow and heavy winds, the 2018 Philadelphia Flower Show drew a strong crowd, with 250,000 visitors che... Read more