Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO Mark Zuckerberg recently announced a chan... Read more
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do with all that data — and how to determine whi... Read more
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman Bobby Henon stopped by Stein Your Florist... Read more
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 s... Read more
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the industry to spread the good news and help... Read more
#PetalItForward Social Media Tips Posted by Society of American Florists on Tuesday, October 3, 2017 Read more
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to members. Here’s a suggested timeline to h... Read more
Petal It Forward Prep: Media Outreach
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017 Read more
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing out flowers or bouquets, don’t be discourage... Read more
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption and post everything to Facebook — only to he... Read more