Everyday business is important, and the Society of American Florists’ “Mood Changer” materials are designed to inspire customers to send flowers just because. The materials feature bright co... Read more
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s... Read more
You’ve mastered Facebook, gotten the hang of Instagram and Pinterest and maybe even dabbled on Twitter…do you have to try yet another social media platform? If you’re interested in growing s... Read more
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to the Society of American Florists’ public r... Read more
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post... Read more
If you’re hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig’s Floral and Home, which has fi... Read more
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive messages about receiving and giving flowers go... Read more
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little “marke... Read more
Social media can be overwhelming and a massive time suck. It can also be an invaluable tool for inspiration, communication and promotion — if you set it up in a way that minimizes distractio... Read more