Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista clients? A new book that marries the two loves... Read more
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine thrust flowers in the spotlight with its co... Read more
Despite her careful planning, sometimes Nancy Witte-Dycus, AAF, ends up buying more product than she needs. But a few years ago, the owner of Fantasy Flowers in Thiensville, Wisconsin, came... Read more
Want to create a shop or design collection that’s irresistible (and very on-trend) with fashion-loving customers? Incorporate black into your visual merchandising and designs. That’s a tip f... Read more