Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country. Hosted by Visit California, The Gra... Read more
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product origin and growing conditions with food — to b... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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