A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the Westin Kier... Read more
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to editing photos — and saving time in the p... Read more
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippines, and R... Read more
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they... Read more
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways for the ne... Read more
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving purchasing decisions and growing sales. Th... Read more
