The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package includes: A col... Read more
Having trouble finding workers? Struggling to onboard new employees? In a series of three courses for the Society of American Florists, human resources expert Glenna Hecht explains how to hi... Read more
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and before she realized it, she had used $75 worth... Read more
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new course, Creating Recipes for Success, on the So... Read more
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract should entail with courses on the Society of Am... Read more
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in their lives — and reliable revenue. But the na... Read more
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based compensation, but don’t know where to sta... Read more
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’ Floral Education Hub has a collection of... Read more
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on the Society of American Florists’ Floral Ed... Read more
