Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in part because of the pandemic. In the lates... Read more
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to consumers will soon have powerful new res... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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