Delivering the perfect Valentine’s Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinations fresh... Read more
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in International Floriculture at Texas A&... Read more
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought process wa... Read more
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday rush,” fi... Read more
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Blue Ribbon... Read more
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing writer Laura Drummond spoke with several flor... Read more
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers,... Read more
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing chat, says Renato Sogueco, AAF, PFCI, vice... Read more
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated creative thinking, research and a lot of g... Read more
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs to the emp... Read more