The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premiu... Read more
Tight space got you down? You don’t need a lot of room to make a big impression on brides and grooms. In the March issue of Floral Management, we talked to three florists who have maximized... Read more
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s... Read more
Need to go big — and remarkably bold — for a summer wedding? It’s time to think lilies. Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and T... Read more
