It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s website can be infuriating. The May/June is... Read more
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University — and Palm Springs Florist in California fal... Read more
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting a good example, and walking the talk, says... Read more
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor Swift concert tickets. In the May/June issu... Read more
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Floral Managem... Read more
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a soon-to-be-launched water-resistant paper,... Read more
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help the shop m... Read more
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on your Google Business Profile. “Thousands... Read more
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to find new strategies to add value and deliver... Read more
Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets tighten, small business owners like florists m... Read more