Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury shops is th... Read more
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new, younger clients too. Check out the latest iss... Read more
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to composting plant material. Plant breeding is an a... Read more
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil and extends all the way to the hands that... Read more
There are many reasons why you might want to know the value of your business — whether it be for a sale, a purchase, buyout of a partner, or an estate valuation. But how do you determine the... Read more
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real estate? What happens to the employees? The Soc... Read more
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff up to speed on changes, it is important to... Read more
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly scrolling. How do you make users stop long eno... Read more
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of Christmas greens, offering fun nuggets to use... Read more
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue of Floral Management lends a hand with the... Read more