Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get their hands on this coveted product. But get... Read more
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loyal followe... Read more
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers spend more money and spend more often, notes... Read more
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go option... Read more
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point-of-sale c... Read more
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to shop from home. Most florists have become fa... Read more
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in Doral, Florida. Colombian by birth, Vélez ca... Read more
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the show-stopping flower’s lifespan doesn’t have... Read more
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub, Career Connection, has a new collection of vid... Read more
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral Management, Dan McManus, founder of the ma... Read more