More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in 2023 and 2024. But that record-breaking dem... Read more
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national spotlight, elevating the flower’s popularity.... Read more
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by product shortages and record-high inflati... Read more
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9 billion in spending. To help fulfill that hu... Read more
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be innovative and find new ways to do old thi... Read more
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In Sustainability Spotlight, a special publi... Read more
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author Bruce Wright reports on making sense of the... Read more
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals lack the time to be intentional with their ma... Read more
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers. (And even if there were ample designers to... Read more
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason florists struggle to source plants and flowers? S... Read more